KUALA LUMPUR, May 25 — Garmin has launched its “Women of Endurance” campaign, redefining endurance through the lens of motherhood.
The initiative highlights the physical and mental strain women face daily, framing it as “invisible training.” Collaborating with Taiwanese artist Chouyi.
The campaign uses visual storytelling to depict everyday moments that mirror high-intensity athletic effort.
Garmin wearables further support the campaign by tracking fatigue through metrics like heart rate variability, stress and sleep, translating them into Body Battery scores.
The brand will also host a community event on May 24 in Subang, promoting wellness through activities such as walking sessions.
Pilates and creative workshops, encouraging women to better understand and manage their energy and recovery.
