KUALA LUMPUR, May 30 – Luckin Coffee Malaysia has unveiled a new creative collaboration with local IP Bear Boss Buddies under the campaign “Escape into Grape Fantasy”.
Aimed at celebrating friendship and Gen Z connection through themed beverages and collectibles. The launch introduces grape and cherry blossom-inspired drinks.
Including Grape Cheese Cloud, Grape Refresher, and Cherry Blossom Latte. The campaign also features exclusive “Wiggly Tail” plushie blind bags.
And a meet-and-greet event at Sunway Square. Luckin Coffee Malaysia CEO Dr. Jeff Lim Chee Lip said the collaboration reflects a shared focus.
On local creativity and meaningful social connections through everyday coffee experiences.
