KAULA LUMPUR, June 3 – AnyMind Group has launched AnyAI OMO, a new AI-powered platform designed to help brands connect online marketing performance with offline retail sales.
Introduced on May 14, the platform analyzes online campaigns, social media trends, in-store sales and retail activity to provide insights and recommendations aimed at improving marketing, inventory and sales strategies.
Built on the companyโs AnyAI platform, AnyAI OMO uses AI agents to suggest actions such as inventory restocking and promotion opportunities.
An early implementation in Japan with skincare brand Advanced Clinicals recorded a 1.5-fold month-on-month sales increase in target stores.
AnyMind plans to expand the platform beyond beauty into broader consumer goods sectors.=
