KUALA LUMPUR, June 9 — Salynna Kum of Kuala Lumpur was crowned the inaugural Miss Heritage Global Malaysia 2026 at the Grand Finale Gala Night held at The Majestic Hotel Kuala Lumpur.
Organised by Nova Elite Productions Sdn Bhd, the event brought together government representatives, diplomats, heritage advocates and industry leaders.
To celebrate Malaysia’s intangible cultural heritage and its role in tourism, community empowerment and cultural preservation.
The competition challenged finalists to demonstrate heritage knowledge, cultural advocacy, public speaking skills and community engagement.
The evening featured National Costume, Traditional Wear and Question-and-Answer rounds, highlighting Malaysia’s diverse cultural identity through designs by local creators.
Amelia Kaur from Penang was named Cultural Ambassador and First Runner-Up, while Emilianna Chieng from Sarawak received the Tourism Ambassador title.
Miss Heritage Global Malaysia 2026 is the country’s first national pageant dedicated to promoting and preserving intangible cultural heritage through five key pillars.
Heritage identity, cultural diplomacy, community empowerment, digital preservation and sustainable tourism. The event also introduced Heritique™.
A digital heritage registry designed to document and preserve living traditions for future generations. Salynna will now represent Malaysia at the Miss Heritage Global World Final 2026.
In Da Nang and Hue, Vietnam, from August 7 to 13, becoming the first Malaysian titleholder to compete on the global stage.
