KUALA LUMPUR, June 13 —   Red Bull Malaysia has introduced Red Bull Next Generation, a regional athlete development platform aimed at supporting emerging sporting talent across Southeast Asia.

The programme is open to Malaysian athletes aged 18 to 25 from all sports and disciplines, including esports. Selected participants will receive mentorship, workshops.

Media training, financial assistance and exposure through Red Bull’s platforms. Organisers said selection will focus on potential, ambition and commitment rather than results alone.

Applications are now open. With the first intake of Red Bull Next Generation athletes expected to be announced from August 2026.