Summary
- Samsung launches global Micro RGB outdoor campaign.
- Billboards appear in New York, London, Hong Kong and Korea.
- Campaign showcases AI-powered viewing features.
- Highlights include AI Soccer Mode and Vision AI Companion.
KUALA LUMPUR, July 3 — Samsung Electronics has launched a global outdoor billboard campaign for its Micro RGB display technology.
Featuring prominent locations including Times Square in New York, Piccadilly Circus in London and Hong Kong’s Entertainment Building.
The campaign highlights the Micro RGB AI Engine Pro, which delivers enhanced colour accuracy and immersive visuals through precise AI-controlled backlighting.
Created in collaboration with choreographer Sergio Reis, the advertisements also showcase features such as AI Soccer Mode and Vision AI Companion.
Offering real-time sports insights and personalised viewing experiences.
