Summary
- Samsung launches The Frame Hospitality Model at HITEC 2026.
- First Art TV introduced to Samsung’s hospitality lineup.
- Features AI-powered wallpapers, Live Translate and cloud management.
- Global rollout begins in the second half of 2026.
KUALA LUMPUR, July 6 — Samsung Electronics has unveiled The Frame Hospitality Model (HL03H) at HITEC 2026, bringing its iconic Art TV experience to hotels and premium commercial spaces.
The 4K QLED display combines entertainment with interior design through artwork displays, AI-generated wallpapers and customizable bezels.
New features include Live Translate for international guests, Google Cast and Apple AirPlay integration, and Samsung’s LYNK Cloud platform for centralized management.
Available in 43-, 55-, 65- and 75-inch sizes, The Frame Hospitality Model is designed to enhance guest experiences while helping hotels deliver personalized services and strengthen brand identity.
