Summary
- PCEB signs MoUs with six higher education institutions.
- Partnership supports the BE Associate Programme.
- Students to gain industry exposure, internships and networking opportunities.
- Initiative strengthens Penang’s Business Events talent pipeline.
GEORGE TOWN, July 22 — The Penang Convention & Exhibition Bureau (PCEB) has signed Memoranda of Understanding (MoUs).
With SENTRAL College Penang, DISTED College, INTI International College Penang, SEGi College Penang, UOW Malaysia KDU Penang University College (Batu Kawan Campus) and Taylor’s University (Lakeside Campus).
To develop future talent for Malaysia’s Business Events (BE) industry. The partnerships, established under the BE Associate Programme. Will provide students with opportunities to participate.
In industry conferences, forums, workshops, internships and networking sessions, bridging academic learning with practical industry experience.
Speaking at the signing ceremony, Penang Tourism and Creative Economy Committee chairman Wong Hon Wai said investing in talent is essential to sustaining Penang’s competitiveness.
As a leading Business Events destination. He added that closer collaboration between academia and industry will prepare graduates. With the skills, knowledge and practical experience needed to support the state’s growing tourism and MICE sectors.
