Summary
- Penang launches new domestic tourism campaign.
- Four-part strategy targets Malaysian travellers.
- Penang secures two spots in national top five hotel occupancy rankings.
- Campaign supports Visit Malaysia 2026 and 2027.
GEORGE TOWN, August 5 — Penang has launched its “Fall in Love with Penang” domestic tourism campaign to encourage Malaysians to rediscover the state’s heritage, culture, food and attractions.
Ahead of Visit Malaysia 2026 and 2027. Officiated by State EXCO for Tourism and Creative Economy Wong Hon Wai, the campaign features a revamped tourism website.
N new promotional video, collaborations with Penang-born content creators and strategic promotions with Trip.com. Wong said domestic tourism remains a key pillar of Penang’s visitor economy.
Supporting hotels, restaurants, hawkers and local businesses. He also highlighted Tourism Malaysia’s Paid Accommodation Survey, which ranked Batu Ferringhiand Tanjung Bungah among the Top Five.
Localities nationwide for hotel occupancy rates in the first quarter of 2026, reflecting Penang’s continued appeal as one of Malaysia’s leading tourism destinations.
