Summary
- 26 rural micro entrepreneurs participate in TEK-UPP.
- Programme focuses on digital business transformation.
- Participants trained in digital marketing and branding.
- Initiative supports inclusive rural economic growth.
NIBONG TEBAL, August 7 — A total of 26 rural micro entrepreneurs from Seberang Perai Selatan took part in the TEK-UPP programme, an initiative supported by the Penang State Government.
To strengthen entrepreneurship through digital transformation. Organised by Universiti Sains Malaysia (USM), the two-day programme equipped participants with practical skills.
In digital marketing, branding, WhatsApp Business, Facebook, TikTok Business, digital catalogues and promotional content creation. The programme also introduced a monitoring system.
To track participants’ digital adoption and business performance, with early results showing several entrepreneurs successfully recorded online sales within a week of completing the training.
