Summary
- Coach names Lola Tung as global ambassador.
- Actress to front watches, eyewear and fragrance campaigns.
- Partnership builds on previous Coachtopia collaboration.
- Campaign highlights authentic self-expression.
KUALA LUMPUR, August 10 — Coach has announced actress Lola Tung as its new global ambassador, expanding their existing partnership following her collaboration with the brand’s Coachtopia sub-brand.
In her new role, Tung will headline global campaigns for Coach watches, eyewear and fragrance, reflecting the brand’s purpose of inspiring authentic self-expression through its “Courage to Be Real” platform.
Coach Creative Director Stuart Vevers praised Tung’s warmth and authenticity, while the actress said she looks forward to bringing her own perspective to future collaborations with the brand.
