Summary
- Six Wink properties joined the 24/7 celebration.
- STAY24 lets guests check out at the same time they checked in.
- Activities ran from late-night parties to early-morning fitness.
- Campaign generated more than 1.1 million creator views.
SINGAPORE, August 24 — Wink Unscripted by Hyatt celebrated its 24/7 hospitality concept with a day-long programme across six properties in Vietnam, highlighting its flexible STAY24 experience.
STAY24 allows guests to check out at the same time they checked in, while facilities including the gym, bar, laundromat and Grab & Go remain available around the clock.
Celebrations included a late-night pyjama party, 1am chef-led noodle pop-ups, a 5am fitness session and a 7am Saigon sketch safari.
The campaign’s creator coverage generated more than 1.1 million combined views, with further activations planned in China and South Korea.
