Summary
- Luckin Coffee partners with Malaysian animation Kisah Bawah Tanah for Merdeka.
- “Rasa Kita, Cerita Kita” campaign launches nationwide on Aug 14.
- New Gula Melaka Shakerato and Gula Melaka Latte headline the seasonal menu.
- Limited-edition merchandise and four animated mini-episodes will also be released.
KUALA LUMPUR, August 26 — Luckin Coffee Malaysia has partnered with homegrown animation Kisah Bawah Tanahfor its Merdeka campaign, “Rasa Kita, Cerita Kita.” Launching nationwide on Aug 14.
The campaign celebrates Malaysian identity through local flavours and folklore. The seasonal Gula Melaka Series features Gula Melaka Shakerato and Gula Melaka Latte.
With two additional flavour series to follow. Four exclusive mini-episodes featuring Kisah Bawah Tanah characters will highlight Malaysian values including resilience and harmony.
Limited-edition stickers, umbrellas and plushie tote bags will also be available at Luckin Coffee outlets and through its mobile app while stocks last.
