Summary
- Apple will hold its next major product event on Sept 9 at 10am Pacific Time.
- The event begins at 1am Malaysia time on Sept 10.
- Apple is using the “Surprise and Shine” tagline for the launch.
- iPhone 18 Pro models and Apple’s first foldable iPhone are expected, but remain unconfirmed.
CUPERTINO, August 27 — Apple will hold its annual iPhone-focused event on Sept 9 at 10am Pacific Time, or 1am on Sept 10 in Malaysia.
The event carries the “Surprise and Shine” tagline, accompanied by a glowing Apple logo. Apple has not disclosed which products will be introduced.
Industry reports expect the iPhone 18 Pro, iPhone 18 Pro Max and Apple’s first foldable iPhone to headline the event, alongside updated Apple Watch models and possibly new AirPods.
The reported product names and specifications remain unconfirmed until Apple’s official announcement.
