Summary
- Yobe Malaysia has appointed local boy group ALPHA as its first brand ambassador.
- The partnership was unveiled with a new Yobe Crafted outlet at Tuah 1895 BBCC.
- Yobe has opened five outlets in four months, with seven more planned by end-2026.
- The collaboration includes ALPHA photocards, merchandise, blind boxes and fan experiences.
KUALA LUMPUR, August 30 — Homegrown frozen yoghurt brand Yobe Malaysia has appointed boy group ALPHA as its first brand ambassador while launching Yobe Crafted at Tuah 1895 BBCC.
The Merdeka-season collaboration, themed “Swirled in Malaysia, for the World”, will feature exclusive ALPHA photocards, merchandise, blind boxes and fan experiences.
The new outlet brings Yobe’s network to five locations opened within four months.
The company plans another seven outlets by the end of 2026 as it expands its frozen yoghurt and dessert business nationwide.
