Summary
- Partnership supports Visit Malaysia 2026–2027.
- Creators are encouraged to promote Malaysian travel and culture.
- Content will target multilingual audiences.
PUTRAJAYA, September 18 — Tourism Malaysia has partnered with RedNote, also known as Xiaohongshu, and Attitude Asia Group to grow Malaysia’s travel creator community.
The Malaysia Creator Meetup brought together Chinese- and Malay-language creators to explore content trends, destination storytelling and opportunities to reach international audiences.
The collaboration encourages creators to produce multilingual content featuring Malaysian destinations, culture, food and lifestyle for Visit Malaysia 2026–2027.
Tourism Malaysia also named Attitude Asia Group a strategic partner for the campaign, while its Attitude Ideology unit was certified as a Multi-Channel Network to support local creators.
