Summary
- CMCF has proposed new guidelines covering influencers, brands and agencies in Malaysia’s creator economy.
- The draft addresses AI influencers, kidfluencers, financial promotions, misleading claims and fake engagement.
- Proposed safeguards include clearer disclosure of paid content and materially altered AI-generated images.
- Public consultation is open until Sept 30 before the guidelines are finalised.
CYBERJAYA, September 20 — Malaysia’s Content Forum has opened public consultation on proposed guidelines governing influencers and brand collaborations.
The draft addresses AI-generated influencers, child exploitation, financial and health promotions, misleading claims, fake followers and aggressive livestream sales tactics.
It also proposes clearer disclosure of paid or materially altered content, while placing responsibility on creators, brands and agencies.
Public feedback is open until Sept 30, after which CMCF will review submissions before finalising the guidelines.
