Summary
- Tourism Malaysia is supporting Creator Family, a platform connecting content creators with tourism and conservation initiatives.
- Its “Routes & Roots” programme will explore destinations and local cultures across Peninsular Malaysia.
- Creators from Malaysia, Indonesia, India and the Philippines will participate in the travel series.
- “Sea Heroes” will highlight marine conservation through clean-ups, reef protection and environmental awareness activities.
KUALA LUMPUR, September 21 — Tourism Malaysia is supporting two creator-led programmes aimed at promoting local travel experiences and environmental conservation.
Creator Family’s “Routes & Roots” will feature a road trip across Peninsular Malaysia, highlighting local food, culture, communities and lesser-known experiences through four online episodes.
International creators from Indonesia, India and the Philippines will also participate. A second programme, “Sea Heroes”, focuses on marine conservation activities.
Including underwater debris removal, coastal clean-ups and reef protection. Tourism Malaysia said the initiatives support efforts to showcase Malaysia’s destinations and experiences during the Visit Malaysia 2026-2027 campaign.
