Summary
- UNITEN students led a four-day rural development programme in Kampung Rong Chenok.
- Forty participants received community tourism and digital marketing training.
- Community projects benefited more than 1,100 residents.
PASIR MAS, October 4 — The Kelantan Ruralpreneur Project has brought university students and local residents together to develop tourism, entrepreneurship and digital skills in Kampung Rong Chenok.
The UNITEN-led initiative involved 41 students and officers, with Universiti Malaysia Kelantan supporting community-based tourism training.
Forty participants learned WhatsApp Business, TikTok marketing, video production and content creation to promote local products and tourism activities.
The project also installed five solar-powered lights, planted 30 fruit trees and carried out community improvements benefiting more than 1,100 residents.
Organisers said the pilot aims to create sustainable income opportunities while strengthening university-community collaboration in rural development.
