Summary
  • Semeja Harapan campaign launched in Penang.
  • 11,105 households remain registered as poor.
  • Campaign aims to expand food donations across seven Lotus’s stores.

GEORGE TOWN, October 23 — Lotus’s Malaysia and Mutiara Food Bank have launched the Semeja Harapan campaign to reduce food waste and expand food assistance for vulnerable families in Penang.

State Social Development Committee chairwoman Lim Siew Khim said 11,105 households remained registered as poor under eKasih as of Sept 30.

Despite the state recording zero registered hardcore poor households. The initiative will introduce public donation points at participating Lotus’s outlets, beginning with Sungai Dua.

With plans to involve seven stores. Mutiara Food Bank has redistributed more than 2,000 tonnes of surplus food since its establishment in 2017.