Summary
- New campaign promotes Malaysia’s hidden destinations.
- Travellers can enjoy flight, hotel and attraction deals.
- Initiative supports Visit Malaysia 2026–2027.
KUALA LUMPUR, October 24 — Tourism Malaysia and AirAsia MOVE have launched the Oh Sem Malaysia! campaign to encourage domestic travel and promote lesser-known destinations across the country.
The partnership supports Visit Malaysia 2026–2027 by highlighting cultural heritage, local cuisine, nature attractions and tourism experiences beyond popular destinations.
Travellers can enjoy promotional savings on flights, hotels, flight-and-hotel packages, airport transfers and attractions through the AirAsia MOVE platform.
Malaysia recorded 151.6 million domestic visitor arrivals in the first half of 2026, up 5.6% from the same period last year, reflecting continued growth in domestic tourism.
