Summary
- Over 60% of regional travellers took at least two overnight trips.
- Hilton reports growing demand for shorter, more frequent holidays.
- Nature, food and cultural experiences drive regional travel interest.
KUALA LUMPUR, November 13 — Southeast Asian travellers are increasingly choosing shorter, more frequent holidays, according to Hilton’s latest regional travel research.
Its Southeast Asia Pulse Check found that more than 60% of respondents took at least two overnight trips within the region over the past year, while 96% plan to travel regionally again.
Hilton’s 2027 Trends Report also found that 59% of Asia-Pacific travellers favour trips offering more experiences within limited time.
Nature retreats, culinary adventures and cultural activities remain popular, with destinations across Malaysia, Thailand, Vietnam and Singapore offering options for short getaways.
