TOKYO, March 7 – Nikon Corporation (Nikon) has announced its strategic move to acquire 100% ownership of RED.com, LLC (RED), positioning itself for accelerated growth in the professional digital cinema camera market. This acquisition, subject to the finalization of a Membership Interest Purchase Agreement with RED’s founder, Mr. James Jannard, and its current President, Mr. Jarred Land, marks a significant milestone in Nikon’s commitment to innovation and excellence in filmmaking technology.
Since its inception in 2005, RED has pioneered the digital cinema camera industry, boasting a legacy of groundbreaking products from the original RED ONE 4K to the recent V-RAPTOR [X], renowned for its proprietary RAW compression technology. Recognized with an Academy Award and favored by Hollywood filmmakers for its innovation and superior image quality, RED has solidified its position as a leader in the field.
By integrating Nikon’s expertise in product development, reliability, and image processing with RED’s prowess in cinema cameras and unique image compression technology, the acquisition promises to usher in a new era of cutting-edge products tailored to the demands of professional filmmakers. With this strategic move, Nikon aims to leverage RED’s market presence and technological advancements to drive growth and deliver unparalleled user experiences in the realm of film and video production.
