SINGAPORE, November 9 — DECIEM, the parent company behind skincare brands like The Ordinary and NIOD, is once again challenging Black Friday’s high-pressure sales culture with its annual “Slowvember” initiative. In contrast to the frenzy associated with Black Friday, DECIEM will close its stores on November 29 and instead offer a 23% discount on all products throughout November, both online and in stores. This initiative encourages mindful purchasing, transparency, and an end to misleading sales tactics.
This year, DECIEM’s promotion will extend beyond November, with the 23% discount available until December 6. Additionally, customers who purchase The Ordinary’s Squalane + Amino Acids Lip Balm during this period will receive a complimentary gift: a new keychain lid for added convenience. For deeper hydration needs, NIOD will offer a 50% discount on two of its products, Multi-Molecular Hyaluronic Complex and Hydration Vaccine, making advanced skincare more accessible.
Through Slowvember, DECIEM aims to reshape the sales experience by prioritizing transparency and ethical consumerism, inspired by the legacy of its founder, Brandon Truaxe. The company continues to emphasize quality and integrity, hoping to foster a more thoughtful, inclusive shopping culture for all.
