KUALA LUMPUR, February 19 — Sun Life Malaysia has named renowned local personality Alif Satar as its 2025 brand ambassador to strengthen financial literacy efforts across the nation. This collaboration aims to expand the company’s InsureLit Campaign, which has already engaged thousands through financial education initiatives such as roadshows, workshops, and interactive learning tools.
Alif, a father and entrepreneur, will play a key role in raising Takaful awareness through digital content and nationwide outreach programs. Sun Life Malaysia’s President/Country Head, Raymond Lew, emphasized that Alif’s influence and values align with the company’s mission to empower Malaysians in making informed financial decisions.
With only 28% of Malaysians confident in their insurance knowledge, this partnership seeks to bridge the gap and promote long-term financial security.
