KUALA LUMPUR, February 25 – FedEx has introduced its Collaborative Shipping Tool in Malaysia, a digital innovation aimed at improving import efficiency by enabling seamless collaboration between importers and shippers during Airway Bill (AWB) creation. This tool enhances shipment visibility, reduces failed pickups, and optimizes supply chains amid growing global trade demands.
Salil Chari, FedEx Asia Pacific’s Senior VP of Marketing and Customer Experience, emphasized the company’s commitment to digital solutions that enhance logistics operations, while FedEx Malaysia Managing Director Tien Long Woon highlighted its role in empowering Malaysian businesses to navigate complex trade landscapes and scale globally.
