KUALA LUMPUR, May 17 — Tastefully has officially unveiled the 2025 Xiaohongshu (REDNOTE) Creator Video Contest, marking a bold step towards fostering real-voice marketing and bridging brands with Malaysia’s next generation of digital influencers.
Launched during a dynamic press event in Kuala Lumpur, the initiative is backed by key sponsors including FitArch and Lovebite, and supported by Tourism Malaysia in line with the “Visit Malaysia 2026” campaign.
The contest, divided into Food and Health & Beauty tracks, invites creators to produce authentic, sponsor-integrated vertical videos that reflect today’s evolving consumer voices. Tastefully Founder Esther Fong emphasized the contest’s goal of nurturing long-term brand partnerships and spotlighting new-age influencers on platforms like Xiaohongshu.
With strategic backing from industry leaders and national bodies, the contest signals a powerful movement toward sustainable creator-brand collaboration and cultural storytelling in Malaysia’s digital economy.
