KUALA LUMPUR, May 27 — Sony has officially introduced its new flagship smartphone, the Xperia 1 VII, a device that fuses the company’s renowned camera, audio, and display innovations into one premium mobile experience.
Developed with insights from Sony’s α (Alpha) cameras, Walkman® audio players, and BRAVIA™ televisions, the Xperia 1 VII integrates advanced AI technologies—now branded as Xperia Intelligence—to elevate mobile photography, audio playback, and viewing in dynamic environments.
A standout feature is the debut of ‘AI Camerawork’ and ‘Auto Framing’, which allow users to capture steady, centered videos even while in motion or not looking directly at the screen. Combined with its 48MP ultra wide-angle lens, telephoto optical zoom, and top-tier image sensors, the phone delivers studio-quality results in low light or fast-paced scenes.
It also boasts Walkman-level audio fidelity, BRAVIA-inspired adaptive display tech, and a Snapdragon® 8 Elite chip for top-tier performance. Environmentally conscious from packaging to internal materials, the Xperia 1 VII arrives in Malaysia mid-July 2025 in Slate Black, Moss Green, and Orchid Purple.
