KUALA LUMPUR, June 2 – Influencer marketing is entering a transformative era as brands integrate artificial intelligence, Web3 technologies, and immersive experiences into their digital strategies. No longer limited to simple social media promotions, today’s campaigns leverage AI-driven platforms for influencer discovery and performance forecasting, while virtual influencers and metaverse events are becoming mainstream marketing tools.
According to Dr Irfan Hameed of Taylor’s University, the rise of smart contracts, NFTs, and decentralised identities is creating more transparent and participatory ecosystems between brands and creators. Meanwhile, augmented and virtual reality are bridging inspiration and purchase decisions, turning influencers into strategic collaborators across platforms. As the digital landscape evolves, trust, authenticity, and innovation—not just reach—will define the next wave of influence.
