KUALA LUMPUR, June 19 – Global marketing consultancy TEAM LEWIS has launched Training for Trust™ (TFT), the world’s first biometric and machine-based analytics training programme developed for high-stakes communication. Powered by AI and built in studio laboratory conditions, TFT evaluates presenters on trust, confidence, and authenticity through real-time facial, voice, and gaze analysis.
Operating from its state-of-the-art studio at Battersea Power Station, the tool delivers a unique Trust Score and tailored training needs analysis for individuals in corporate, public, and crisis-facing roles. Developed over six months across the UK, US, and Malaysia, TFT simulates live media and social media environments to help senior spokespeople improve performance in investor communications, litigation prep, crisis management, and more.
“It’s the first machine-led training that makes integrity measurable,” said COO Yvonne van Bokhoven. With global rollout planned across TEAM LEWIS’s 26 offices, TFT sets a new benchmark for media preparedness and communication excellence worldwide.
