KOTA KINABALU, June 29 — Tourism Malaysia Sabah, in partnership with SabahTravel.com, has officially launched the “Explore Sabah” campaign to promote over 400 curated travel experiences across Sabah and Labuan.
The campaign, which runs until February 2026, aims to boost tourism arrivals ahead of Visit Malaysia 2026 by offering up to 30% discounts through SabahTravel.com and spotlighting attractions such as Semporna’s diving sites, Kinabatangan safaris, Mount Kinabalu expeditions, and Labuan’s cultural and WWII heritage tours.
Speaking at the launch, Ms. Haryanty Abu Bakar, Director of Tourism Malaysia Sabah, emphasized the importance of digital innovation in travel promotion, while SabahTravel.com’s Marketing Director, Ms. Poh Khay Inn, highlighted the platform’s role in connecting Sabah with global travelers.
With international arrivals up 21% in early 2025 and Chinese tourists leading the surge, the campaign reinforces Sabah’s strategic role in achieving Malaysia’s tourism targets. Official VM2026 promotional vehicle stickers are also being distributed to local tour operators to strengthen campaign visibility statewide.
