KUALA LUMPUR, July 21 — As the Sales and Service Tax (SST) comes into effect on 1 July, Malaysians are bracing for higher food costs that may make nutritious diets less accessible. Essential fruits like apples, oranges, berries, and bananas will now be taxed, pushing more families.
Especially in urban areas—to prioritise quantity over quality, widening the “health affordability gap” and driving a surge in diet-related health issues. Nutrition experts warn that without swift government action—such as zero-rating SST for essential fruits and supporting “Healthy Fruit for All” retail programs.
The nation may face long-term consequences including rising obesity, undernutrition, and pressure on public healthcare. “Good nutrition is not a luxury—it is a right,” said Dr Salini Devi Rajendran from Taylor’s University, urging policymakers to ensure healthy food remains within reach for all Malaysians.
