KUALA LUMPUR, July 3 – Nutella is bringing joy back to breakfast with its “Selamat Pagi” campaign, introducing three limited-edition 680g jars inspired by Malaysia’s iconic sunrise landscapes at Mount Kinabalu, Taman Tasik Titiwangsa, and Pulau Perhentian.
Each jar includes a QR code linking to easy, local-inspired recipes such as Roti Canai French Toast and Baked Roti Canai with Nutella, the latter crafted in collaboration with award-winning chef Reynold Poernomo.
To sweeten the mornings further, Nutella is partnering with Grumpy Bagels from 1–14 July to serve a special Yuzu Cream Cheese Bagel with Nutella. Customers spending RM100 and above at the café stand a chance to win exclusive campaign rewards including Nutella x Grumpy Bagel merchandise.
The campaign aims to help families slow down, reconnect over breakfast, and start each day with positivity. For more info, visit www.nutella.com/my.
