KUALA LUMPUR, July 20 — Sony is set to open its third flagship store at IOI City Mall, Putrajaya, on 27 July 2025 with a grand opening celebration starting at 11:30am. The new space on Level 2 promises an immersive retail experience with dedicated sections for digital imaging, audio, home entertainment, and gaming products, along with expert staff and after-sales service support.

To mark the launch, customers can enjoy up to 70% off selected products and catch a special live performance by local pop trio De Fam. Open daily from 10am to 10pm, the Sony Store aims to connect with tech enthusiasts through lifestyle-focused displays and hands-on product experiences.