PETALING JAYA, August 17 – Secret Recipe has unveiled its biggest collaboration of the year with Malaysia’s beloved cat character Bichi Mao, inviting Malaysians to “Create Sweet Mao-ments” from 15 August to 15 November 2025.
The three-month campaign will feature Bichi Mao-themed store decorations, limited-edition merchandise, kids’ meals, and exclusive desserts at selected outlets nationwide, in conjunction with Merdeka, Malaysia Day, and Secret Recipe’s 28th Anniversary.
Customers can look forward to collectible cake boxes, paw-some plush keychains, Bichi Mao Panna Cotta, enamel pins, and monthly sticker packs. With every main course, whole cake, or qualifying purchase.
Fans can redeem adorable merchandise and enjoy delightful surprises, all while celebrating the creativity of two iconic local brands.
