CUPERTINO, August 6 — In a rare all-hands meeting at the Steve Jobs Theater, Apple CEO Tim Cook addressed growing concerns over the company’s delayed entry into the AI space, assuring employees that Apple will make the necessary investments to lead in the next tech revolution.
Comparing AI to the impact of the internet and smartphones, Cook declared, “Apple must do this. Apple will do this,” amid mounting internal tension and talent losses to competitors like Meta. Senior VP Craig Federighi acknowledged missteps in Siri’s hybrid AI revamp, while Cook defended Apple’s history of arriving late but redefining industries.
The meeting also touched on regulatory pressures, upcoming leadership changes, and Apple’s strategic focus on health and services. The company is reportedly eyeing an acquisition of AI startup Perplexity as it tries to regain momentum and reaffirm its innovation leadership.
