KUALA LUMPUR, August 27 — AirAsia has officially launched AirAsia World on Roblox, marking a bold step into the digital universe with an immersive metaverse platform that showcases the cultural diversity of Asean through interactive gameplay.
Developed in collaboration with Objekk and Lumiworks Sdn Bhd under MDEC’s IP 360 Metaverse grant, the experience invites players to explore Asean in vibrant virtual environments while participating in engaging mini-games like the AirAsia Ride Grand Prix and AirAsia Pilot Academy.
The platform is built around two pillars — Asean Exploration and Rewarding Experiences — offering digital travelers the chance to navigate Asean Island, enjoy Santan meals in-game, and earn incentives through creative quests.
AirAsia World adds to the brand’s growing digital IP portfolio, which includes the AirAsia Buds Adventures on YouTube and RedGames Jam. Users can now search “AirAsia World” on Roblox and start their virtual journey across the region.
