KUALA LUMPUR, September 3 – Cetaphil®, Malaysia’s No. 1 dermatological skincare brand, has launched a transformative rebrand anchored in an advocacy-first approach, unveiled at the inaugural Cetaphil SkinLABS event.
Partnering with dermatologists, pharmacists, and key opinion leaders to combat misinformation and promote gentle, effective solutions, the brand introduced two groundbreaking innovations: the Gentle Exfoliating Salicylic Acid range—featuring a cleanser and lotion designed to gently exfoliate.
While boosting hydration and restoring skin barrier function—and the Cetaphil Baby Soothing Moisturising Cream, a clinically tested formula to soothe, hydrate, and protect newborn skin.
The immersive SkinLABS experience reinforced Cetaphil’s commitment to science-backed skincare through interactive education zones and expert-led sessions, cementing its role as a trusted lifetime partner for sensitive skin.
