Apple has officially announced its much-anticipated “Awe Dropping” event, scheduled for Tuesday, September 9, at Apple Park in Cupertino, California. The keynote will begin at 10:00 a.m. Pacific Time, with limited media attendance and a global livestream via Apple’s website, YouTube, and the Apple TV app.
The highlight of the event will be the debut of the iPhone 17 lineup, featuring the ultra-thin iPhone 17 Air — the lightest iPhone to date, designed to replace the “Plus” model. Alongside it, Apple will unveil the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, with the Pro models boasting a more durable aluminum frame and a bold new bar-shaped camera design.
All models are expected to include Apple’s latest A19 or A19 Pro chips and ProMotion displays. Beyond the iPhone, Apple is also set to launch the Apple Watch Series 11, Apple Watch Ultra 3 with rumored satellite connectivity, and Apple Watch SE 3, marking the first simultaneous update across the entire lineup in years.
AirPods Pro 3 with in-ear heart rate tracking, a refreshed Apple TV 4K, and a new HomePod mini may also make appearances. Software release dates for iOS 26, iPadOS 26, and macOS Tahoe are expected to round out the announcements.
