LONDON, September 9 — Samsung Electronics Co., Ltd. has announced the expansion of its mobile cloud gaming platform into Europe, giving Galaxy users in the U.K. and Germany first access to a growing library of premium mobile titles without the need for downloads.
The phased rollout follows the platform’s successful launch in North America last year, where it has quickly become a preferred channel for game publishers to reach millions of players. Samsung also revealed that its Mobile Gaming Hub will be redesigned later this year to serve as a central destination for discovery, play, and community engagement across Galaxy devices.
The expansion also strengthens Samsung’s partnerships with developers and advertisers, including AI-driven ad tech company Moloco, which has helped publishers like SpinX Games achieve up to 100% higher 30-day return on ad spend through user acquisition campaigns.
Combined with Samsung’s new 80/20 revenue share model for Galaxy Store titles, the cloud-first platform is positioning itself as a critical growth driver for developers and a seamless entry point for players, with more innovations and a redesigned Gaming Hub set to be unveiled in the coming months.
