KUALA LUMPUR, October 9 — Digital travel platform Agoda revealed that September 2025 saw a nearly 20% year-on-year rise in domestic accommodation searches, surpassing December’s growth rate by five percentage points for the first time.
Traditionally a quieter shoulder season, September’s momentum was fueled by the alignment of the mid-term school break with public holidays, driving higher search activity for popular destinations such as Kuala Lumpur, Penang, Malacca, Cameron Highlands, and Kota Kinabalu, with Cameron Highlands recording a notable 42% increase.
