AnyMind Group [TSE:5027] has unveiled its Malaysia Digital Landscape 2025 Report, revealing that 54% of Malaysian consumers prefer influencer-led short videos when discovering new brands.
The study, which draws insights from AnyMind’s proprietary platforms—AnyTag, POKKT, AnyDigital, and AnyX—along with data validated by InQognito Insights, highlights how Malaysians engage with digital content across awareness, consideration, and conversion stages.
It found that video remains the dominant medium, with TikTok content being the most useful and entertaining for 63% of consumers, while in-game ads also stand out as highly engaging.
Lee Chin Chuan, Country Manager of AnyMind Group Malaysia, emphasized that “guesswork is no longer an option” for marketers in today’s fragmented consumer landscape. The report equips brands with actionable insights to make faster, data-driven marketing decisions and optimize content performance across digital platforms.
Positioned as a localized deep dive into Malaysia’s evolving digital economy, the study provides marketers with the intelligence needed to thrive in a rapidly shifting, digital-first world.
