PETALING JAYA, December 18 — Signature International Berhad (Signature) brought early Christmas joy to Rumah Hope by unveiling refreshed and revitalised living spaces for 50 children under its enhanced Signature Cares community programme, reaffirming the Group’s commitment to CSR, sustainability and ESG principles.
The holistic, child-centred initiative went beyond a physical home makeover, delivering comprehensive living solutions such as bedding, furniture, curtains and appliances while also incorporating storytelling, safety education and emotional development activities in collaboration with the Children’s Protection Society (CPS) and Makchic.
The event, attended by Signature brand ambassador Amelia Henderson and brand celebrity Diana Danielle, reflected the spirit of compassion and community upliftment, with Group CEO Lau Kock Sang highlighting the importance of comfort, dignity and wellbeing in nurturing the children’s confidence and aspirations.
The initiative also marked the launch of the refreshed Signature Cares identity, structured around four pillars focused on responsible consumption, community empowerment, long-term wellbeing and local collaboration, underscoring Signature’s purpose of transforming spaces to elevate lives and touch hearts.
With the Group pledging continued engagement to support Rumah Hope’s mission beyond the festive season.
