KUALA LUMPUR, January 7 – Senheng New Retail Berhad has unveiled its 9th Transformation, the Point-Based Economy (PBE) Business Model, designed to strengthen demand, profitability, and omnichannel performance in Malaysia’s competitive consumer electronics sector.
Central to the PBE strategy is S-Coin, which drives customer loyalty and repeat purchases across both physical and digital touchpoints, while supporting the broader Flywheel 2.0 initiative focused on traffic growth, margin improvement, and operational efficiency.
The model combines data-driven insights, enhanced fulfilment readiness, and targeted marketing campaigns such as “Untung Gila” to improve conversion and engagement, positioning Senheng to deliver sustainable growth, stronger customer lifetime value, and resilience in a challenging retail landscape.
