PUTRAJAYA, January 17 — Tourism Malaysia and Weixin Pay have formalised a strategic collaboration through a Memorandum of Collaboration aimed at enhancing digital travel experiences and strengthening Malaysia’s tourism promotion in the China market.
With joint efforts focused on integrated digital marketing, seamless cashless payments and wider merchant adoption, supporting Visit Malaysia 2026, as China remains a key source market with 4.3 million visitor arrivals recorded from January to November 2025.
While the partnership is expected to further accelerate growth following the Malaysia–China visa-free policy and rising adoption of Weixin Pay across Malaysia’s transport, retail and dining sectors.
