KUALA LUMPUR, January 15 — Pos Malaysia Berhad, together with PayNet, hosted the prize-giving ceremony for the e.MAS or EMAS Contest, a nationwide campaign held from August to November 2025 to promote cashless payments across Pos Malaysia outlets and online platforms.
Part of a three-year strategic collaboration to accelerate digital adoption, the campaign encouraged customers to spend a minimum of RM150 using MyDebit or DuitNow QR, generating over 19,000 entries nationwide and rewarding 200 winners, including a grand prize Proton e.MAS worth RM120,000.
The initiative successfully boosted transaction volumes, reduced reliance on cash and reinforced both organisations’ commitment to building a secure, convenient and inclusive digital payments ecosystem for Malaysians.
