KUALA LUMPUR, March 27 – Nearly seven in ten Malaysians now use digital platforms to buy insurance, reflecting a major shift in consumer behaviour.
A recent survey found 88% of buyers are confident purchasing coverage online, citing convenience, affordability, and faster processes as key reasons.
Malaysia’s digital insurance market is projected to reach RM78 billion by 2030. Digital access is also helping underserved communities,
And first-time buyers obtain coverage, making insurance more accessible and flexible for Malaysians nationwide.
