KUALA LUMPUR, May 25 — Malaysia’s East Coast has emerged as a leading domestic tourism hotspot, with online travel platform Traveloka reporting a more than 40% increase in bookings.
During the first quarter of 2026. The growth, which more than doubled the national average, comes as the Visit Malaysia 2026 (VM2026) campaign gains momentum.
And highlights rising interest in cultural and eco-tourism experiences. Kuala Terengganu recorded a 60% jump in bookings, making it the fastest-growing destination nationwide.
While Kota Bharu ranked third with a 35% increase. Traveloka said the trend reflects Malaysians’ growing preference for local travel amid global uncertainties.
With attractions such as heritage sites, night markets, island getaways, mangrove cruises and nature-based experiences driving interest in the East Coast region.
