Summary
- Coca-Cola’s Perfect Basket, Perfect Ride campaign attracted more than 4,500 entries from over 4,000 Malaysian retailers.
- The campaign promoted Perfect Basket, an AI-enabled recommendation feature within the Coke Buddy ordering platform.
- About 83% of participating outlets adopted its product and quantity recommendations.
- Soru Group won the grand prize, a Perodua Alza worth more than RM60,000.
SELANGOR, September 22 — Coca-Cola Bottlers Malaysia-Singapore-Brunei has concluded its Perfect Basket, Perfect Ride campaign after receiving more than 4,500 entries.
From over 4,000 retailers nationwide. The campaign encouraged retailers to use Perfect Basket, an AI-enabled feature within the Coke Buddy digital ordering platform that recommends products.
And quantities based on factors including purchasing history, seasonal demand and market trends. Coca-Cola said 83% of participating outlets adopted the recommendations.
Coke Buddy currently supports about 39,000 Malaysian retail outlets. Soru Group Sdn Bhd was named the campaign’s sole grand prize winner, receiving a Perodua Alza valued at more than RM60,000.
