PETALING JAYA, February 15 — CelcomDigi Berhad is ushering in the Lunar New Year with its festive film “Behind The 新”, a heartfelt tribute to the unsung artisans who preserve the sights, sounds and flavours of Chinese New Year.

From incense makers and lion head craftsmen to kuih kapit bakers and calligraphy writers. Emphasising that meaningful connection extends beyond the digital sphere, the company also introduced “Designed by Tomorrow’s Creators.”

An initiative spotlighting young Malaysian talents through specially designed ang pow packets that offer a fresh take on tradition. Alongside honouring heritage and creativity, CelcomDigi is rolling out festive promotions including a free one-month StreamMORE Prime Video trial.

WebSHIELD at RM1 per month, free 5G phones under Pakej MegaJimat, and iPhone upgrades from RM54 per month on Easy360, as it extends Chinese New Year wishes of joy and prosperity to all Malaysians.